Oops. First off here is a direct link to the site. www.masisilver.com
Secondly, I don't even know what SEO and conversion pages are... But I definitely agree that I need to add text links. I have a very low ranking right now. Initially I thought I'd be doing more promotion at fairs and trade events, handing out promotional pieces such as pens and also registering my site with as many search engines as possible and creating a database of potential and previous customers by proactively getting their email addesses and sending out newsletters announcing the latest styles and incentives for visiting the site.. but now I don't have enough time to do that so i need the site to make itself visible more on its own than me promoting it...
This is basically a two-person company. I'm doing all the advertising, marketing, web design, logo design and branding of this co. I need all the advice I can get.

Thanks Mike!